Xiaojuan Pang
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Xiaojuan is a Chinese graphic designer and illustrator. After graduating from the Royal College of Art, she joined The Economist as a Junior Designer in 2021, designing contents for both the weekly print editions and digital channels, commissioning original illustrations for articles, and collaborating on design projects across various disciplines.
Xiaojuan is a Chinese graphic designer and illustrator. After graduating from the Royal College of Art, she joined The Economist as a Junior Designer in 2021, designing contents for both weekly print editions and digital channels, commissioning original illustrations for articles, and collaborating on projects across various disciplines.
America and the world
2023
Creative Director: Stephen Petch
Art: Ben Hickey
2023
Creative Director: Stephen Petch
Art: Ben Hickey
America and the world is a series of live talks exclusively for The Economist’s subscribers, examined how America’s allies view its global leadership and how America’s presidential election next year might change their assessment.
The brief was to design very stripped back visual identity for this event that will be used to promote it. The identity needed to be succinct, immediate and work small as an icon. With the guidance of Stephen Petch and working on the concepts with artist Ben Hickey, the identity took inspiration from The Economist newsletter identities for the illustration style and introduced brand colours that has been applied the existing America coverage.
The brief was to design very stripped back visual identity for this event that will be used to promote it. The identity needed to be succinct, immediate and work small as an icon. With the guidance of Stephen Petch and working on the concepts with artist Ben Hickey, the identity took inspiration from The Economist newsletter identities for the illustration style and introduced brand colours that has been applied the existing America coverage.
