Xiaojuan
Pang


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Xiaojuan is a Chinese designer and art director, living and working in the UK. She is currently a Digital Art Director at Bloomberg. Formerly she has been a designer for The Economist.


The Prince: Searching for Xi Jinping

The Economist
Year: 2022
CD: Stephen Petch

Unused identity design for The Prince: Searching for Xi Jinping, a multiple award-winning podcast from The Economist about the Chinese leader.

The episodes of the series proceed chronologically, digs into Xi’s youth; and how he rose to power. This past-present juxtaposition was reflected on the two mirroring images of Xi. I introduced a limited palette to amplify the China theme, as well as to embed the design in the core Economist “white-out-of-red” brand. The woodcut style also speaks to the past of China succinctly.